When people think of private dining, it’s unlikely to associate the dishes with frozen food, but Wei-Chuan USA wanted to prove to people otherwise.
On October 5, LA Weekly Asia hosted a surprise event along with Steep LA, a modern teahouse in Los Angeles, to create an “instagrammable” and memorable experience.
The event was designed to push the boundaries of frozen food, and to surprise 10 highly influential content creators in Los Angeles, but little did they know that the course menu was centered around Wei-Chuan U.S.A.’s food products.
The menu consisted of a series of modern dishes– a four-course menu paired with a dessert trio, interspersed with Chinese tea-inspired concoctions to showcase Steep LA’s exquisite culinary skills.
The Menu:

“Crispy Spring Roll Crumble with Shrimp Endive Cups”: Crumbled Wei-Chuan U.S.A. Pork & Shrimp Spring Rolls, Shrimp, Apple, Endive, Burrata

“Shaoxing Chicken Liver Pâté with Scallion Pancake”: Wei-Chuan U.S.A. Frozen Onion Pie, Chicken Pâté, Shaoxing Wine, Black Tea Jujube Jam

“Oolong Dashi Broth with Scallop and Bean Curd”: Wei-Chuan U.S.A. Bean Curd Bundle, Oolong, Anchovy, Scallops, Celtuce

“Truffle Cream Dumplings”: Wei-Chuan U.S.A. Pork, Scallop, and Shrimp Dumplings, Shaved Truffle, Cream
Mini Dessert Platter:

“Sesame Rice Ball Pandan Chiffon Cake”: Wei-Chuan U.S.A.’s Black Sesame Rice Balls, Pandan Chiffon Cake, Chantilly Cream
“Mini Taro Pastry with Red Bean Jelly Soup”: Wei-Chuan U.S.A.’s Red Bean Jelly Ice Bar, Taro, and Pastry
“Seasonal Fruit Tea Jelly”: Steep LA’s Selected Tea, Gelatin, Pear, and Grapes
The Big Reveal:
Toward the end of the event, LA Weekly Asia finally revealed that the dishes served were centered around Wei-Chuan U.S.A. products, the guests gasped and were blown away by the cleverness and tastiness of the dishes served.

Many were impressed by how naturally the tea pairings came together with the dishes and were surprised to learn that they could easily find those ingredients at their local grocery shops. When we interviewed (Jacqueline), she said, “it’s so cool that those beautiful gourmet dishes were made with Wei-Chuan U.S.A. frozen food products, and I can’t believe that some of the ingredients are from Wei-Chuan USA’s frozen food, that’s so creative!”













